Registrations are closed as the event is fully booked

For enquiries, please contact Nabeela - [email protected]


Storytelling is one of the oldest, yet most powerful communication tools we have as humans. Stories help us to share, engage and comprehend in ways few other mechanisms can. 

As a London School of Business study found, when people hear statistics alone “they retain only 5% to 10%” of what they’ve heard. Yet “when stories are used to convey the same information, retention jumps to a remarkable 65 to 75%”

The current era of marketing is being constantly challenged by budget cuts, achieving higher ROI. and, creating relevant & relatable content  Instead of pinning your hopes on the next magical adtech tool or some other marketing tactic in their toolkit, marketers need to go back to the basics and reorient everything around effective storytelling.

Therefore, Dubai Media City, invites you to get your creative hat on and join this free intimate session curated especially for creatives, content creators, marketers, technologists & strategists to learn about:

  • The Archetypes of Storytelling: Core elements & phases of storytelling to make your messaging stand out
  • The Psychology of Stories: Why stories stick and persuade
  • Transmedia Storytelling: Designing a cohesive story experience across all platforms
  • Creativity vs Branding: Different roles of Storytelling
  • Mechanisms behind integrating storytelling in video ads
  • Unforgettable regional case studies of effective storytelling in marketing
  • Magic techniques of storytelling in content marketing

Issam Akel

x7 Award-Winning FIlmmaker, Producer, Actor - Visualize Media

Tahaab Rais

Chief Strategy Officer MENAT - Publicis Groupe

Pavneet Kaur

Junior Editor - Communicate ME (Moderator)

Akshaya Sikand

Head of Marketing - Cadillac - General Motors

Georges Khouri

Marketing Director - TECOM Group

Rafael Lavor

Head of Strategy - TBWA

Lara Sous

Head of Communications - MG Motors

Ahmad Abu Zannan

Author, Strategist and Founder at Native


10.00am - 11.00 am

Registration & Networking

11.00am - 11.05am


11.05am - 11.15am

How is A.I. transforming the marketing industry?


Paul Hamilton

11.15am - 12.15pm

Debate: Is A.I: a friend or a foe?


Paul Hamilton


Jennifer Fischer


Rafael Lavor


Aysel Kazimova


Anthony Permal


Heba Sayed

12.15pm - 12.30pm

Practical Test: A.I vs Human

12.30pm - 12.45pm

Verdict: How to best utilize A.I. to improve your marketing skills and performance


Paul Hamilton

Hosted by

In Collaboration with