Storytelling is one of the oldest, yet most powerful communication tools we have as humans. Stories help us to share, engage and comprehend in ways few other mechanisms can. 

As a London School of Business study found, when people hear statistics alone “they retain only 5% to 10%” of what they’ve heard. Yet “when stories are used to convey the same information, retention jumps to a remarkable 65 to 75%”

The current era of marketing is being constantly challenged by budget cuts, achieving higher ROI. and, creating relevant & relatable content  Instead of pinning your hopes on the next magical adtech tool or some other marketing tactic in their toolkit, marketers need to go back to the basics and reorient everything around effective storytelling.

Therefore, Dubai Media City, invites you to get your creative hat on and join this free intimate session curated especially for creatives, content creators, marketers, technologists & strategists to learn about:

• The Archetypes of Storytelling: Core elements & phases of storytelling to make your messaging stand out
• The Psychology of Stories: Why stories stick and persuade
• Transmedia Storytelling: Designing a cohesive story experience across all platforms
• Creativity vs Branding: Different roles of Storytelling
• Mechanisms behind integrating storytelling in video ads
• Unforgettable regional case studies of effective storytelling in marketing
• Magic techniques of storytelling in content marketing