Ghanashyama Mahanty – Head of Data Science for GCC and NALP

04.50pm - 05.20pm

7 September 2023 Communicate A.I. Conference

Debate: Role of AI in the future of marketing and advertising: Opportunities vs Threats

Witness a compelling clash of viewpoints as industry professionals debate the role of AI in marketing and advertising. Discover the advantages of AI-driven personalization, data insights, creativity and marketing automation on one side, while delving into concerns over data bias, privacy, authenticity, and job displacement on the other. Join us for an enlightening session that explores both the promises and challenges of AI, offering valuable insights into the future of marketing communications.