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Irem Limnili Angun – Regional E2E Strategy Lead / The Coca-Cola Team

EssenceMediaCom
02.45pm - 03.15pm

7 September 2023 Communicate A.I. Conference

A.I. and Big Data: Driving Insights for Strategic Communications

With the explosion of data in recent years, it has become increasingly difficult for marketers to extract actionable insights from the noise. This session will explore how A.I. can help make sense of big data, and how to use those insights to drive more effective communication strategies. Attendees will learn how to use A.I.-powered analytics tools to identify trends, predict outcomes, and optimize their campaigns for success.