Leveraging AI to convert Data into Dirhams: Rethinking marketing effectiveness, data myths & opportunities followed by a sneak peek into the future of AI-driven measurement and attribution

From Data Myths to AI Mastery: Michael & Brittany join Mitin C, Head of Marketing from Babyshop to discuss, dissect & debunk real-world data challenges and AI’s transformative potential, setting the stage for a lively debate on the region's future marketing landscape. 

Moderated by Brett Marchand