Moderator: Pavneet Kaur - Junior Editor - Communicate ME

Panelists:

1. Akshaya Sikand - Head of Marketing - Cadillac
2. Georges Khouri - Marketing Director -  TECOM Group
3. Rafael Lavor - Head of Strategy - TBWA
4. Lara Sous - Head of Communications - MG Motors
5. Ahmad Abu Zannan - Author, Strategist and Founder at Native

Witness a compelling clash of viewpoints as industry professionals debate the role of AI in marketing and advertising. Discover the advantages of AI-driven personalization, data insights, creativity and marketing automation on one side, while delving into concerns over data bias, privacy, authenticity, and job displacement on the other. Join us for an enlightening session that explores both the promises and challenges of AI, offering valuable insights into the future of marketing communications.