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With the evolution of blockchain and cryptocurrency and all the hype around the Metaverse, NFTs have taken all industries by storm.

As NFTs make headlines, today there are more questions, concerns, and unknowns than there are answers about the ways in which they can be leveraged. It has become important not only for technologists but for every professional to keep up to date with these innovations in order to stay competitive.

Therefore, Dubai Media City invites you to join this free intimate session curated especially for creatives, content creators, marketers, technologists & strategists to learn how:

  • To create NFTs to promote your creatives assets 
  • Brands are leveraging NFTs towards marketing innovation 
  • To create unique customer experiences and engagement through NFTs

Talal Alafghani

Partner/Co-Founder - Nifty Souq

Klime Mickovski

Head of Digital Data Analytics and Research - Department of Culture and Tourism

Koen van Riel

Marketing and Strategy Director - SkyneNFT

Talal Alafghani

Partner/Co-Founder - Nifty Souq

Klime Mickovski

Head of Digital Data Analytics and Research - Department of Culture and Tourism

Koen van Riel

Marketing and Strategy Director - SkyneNFT

Ryan Howells

CEO - The Rare Antiquities Token

Chantal Asaad

NFT Art Specialist/Marketing Communication Consultant - Terra Virtua/BlueGuard ME

Julien Hawari

Founder & CEO - Million

Julien Hawari

Founder & CEO - Million

Chantal Asaad

NFT Art Specialist/Marketing Communication Consultant - Terra Virtua/BlueGuard ME

Ryan Howells

CEO - The Rare Antiquities Token

AGENDA

10.00am - 11.00 am

Registration & Networking

11.00am - 11.40am

Introductory Workshop: Your journey to creating NFTs

Talal Alafghani - Partner/Co-Founder - Nifty Souq

speaker-1

Talal Alafghani

11.40am - 12.30pm

Panel Session: How can you leverage NFT to create and market exclusivity?

Moderator: 

Talal Alafghani - Partner/Co-Founder - Nifty Souq

Panelists:

  • Klime Mickovski - Head of Digital Data Analytics and Research - Department of Culture and Tourism
  • Chantal Asaad  - NFT Art Specialist/Marketing Communication Consultant - Terra Virtua/BlueGuard ME
  • Ryan Howells - CEO - The Rare Antiquities Token
  • Siegrid Althuizen - CEO - SkyneNFT

speaker-1

Talal Alafghani

speaker-2

Klime Mickovski

speaker-3

Chantal Asaad

speaker-4

Ryan Howells

speaker-5

Koen van Riel

speaker-6

Julien Hawari

12.30pm - 12.45pm

Q&A Session

12.45pm - 1.00pm

Networking

10.00am - 11.00 am

Registration & Networking

11.00am - 11.05am

Opening

11.05am - 11.15am

The Link Between Human Psychology & Viral Content

Kate Nightingale - Head Consumer Psychologist and Founder - Humanizing Brands

speaker-1

Kate Nightingale

11.15am - 12.00pm

Panel Session: Guide to creating effective, shareable, and addictive viral content

Moderator: TBC

Panelists:

  1. Ali Cheikhali  - Creative Strategy Lead - Google
  2. Ali Rez - CCO - Impact BBDO
  3. Mazher Abidi - Head of Strategy - Saatchi & Saatchi
  4. Myriam Djelouat Benaroya - Regional Marketing & Communications Director - Richemont Dubai FZE
  5. Amr Younis - Editorial Director - Socialize

speaker-1

Ali Cheikhali

speaker-2

Ali Rez

speaker-3

Mazher Abidi

speaker-4

Myriam Benaroya

speaker-5

Amr Younis

12.00pm - 12.35pm

Workshop: Your journey to creating viral content

  1. Noor Ul Ain - Partner - Spade Digital Marketing
  2. Ajay Mani - Partner - Spade Digital Marketing

speaker-1

Noor Ul Ain

speaker-2

Ajay Mani

12.35pm - 12.45pm

Q&A Session

Hosted by

In Collaboration with