Registrations are closed as the event is fully booked

For enquiries, please contact Nabeela - [email protected]


“A.I is set to take over humans”. We’ve been hearing this since we saw The Matrix.

With Siri and Alexa becoming a daily part of our lives, we’ve heard figures like Elon Musk and Stephan Hawking mention to become careful of the potential A.I can have on our race.

When it comes to marketing and advertising, we’ve been seeing the role of this technology evolving tremendously(with chatbots & ChatGPT) to the point where professionals in the industry are questioning the safety & existence of their jobs.

In the current consumer-led digital era, we know marketing is more effective when it connects, resonates and is relevant to customers who are humans at the end of the day.

So, to understand what’s truly at stake and hear both sides, get your interactive cap on and join Dubai Media City for this unique session as we:

Explore what recent A.I. progress mean for our industry 

– Debate is A.I – a friend or a foe?

Discover how to best use these new A.I. tools and systems to unlock new possibilities and deliver even better marketing results. 

As each team argues its point and defends its vision for the future of our industry, on which side will you be?

Paul Hamilton

Managing Director - MENA at Ogilvy

Jennifer Fischer

Chief Innovation and Growth Officer at Publicis Groupe

Rafael Lavor

Head of Strategy - TBWA

Aysel Kazimova

Business Marketing, MENA - Snap Inc

Anthony Permal

Digital, Multichannel & Omnichannel Advisor

Heba Sayed

Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa - IBM


10.00am - 11.00 am

Registration & Networking

11.00am - 11.05am


11.05am - 11.15am

How is A.I. transforming the marketing industry?


Paul Hamilton

11.15am - 12.15pm

Debate: Is A.I: a friend or a foe?


Paul Hamilton


Jennifer Fischer


Rafael Lavor


Aysel Kazimova


Anthony Permal


Heba Sayed

12.15pm - 12.30pm

Practical Test: A.I vs Human

12.30pm - 12.45pm

Verdict: How to best utilize A.I. to improve your marketing skills and performance


Paul Hamilton

12.35pm - 12.45pm

Q&A Session

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In Collaboration with