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In a world where companies are using more channels than ever before to connect with their customers, it comes as no surprise that 80% of marketers struggle to identify a common set of methods and metrics to successfully measure and attribute multi channel marketing’s effectiveness.
Marketers continue to find solutions on how they can reduce ad waste, overcome incomplete and inaccurate view of your buyer’s journey, difficulty translating analytical outputs into actionable spend changes all leading to achievement of low ROI.
With actionable insights, you can make data-backed decisions to allocate your marketing budget wisely, refine your messaging, and optimize your campaigns for maximum positive impact.
Therefore, Plus AIOS in partnership with Communicate, invites you to this exclusive roundtable, to engage with brilliant marketing and data experts from the region as we discover innovative solutions, cutting-edge tools, and expert insights that can supercharge your marketing campaigns, help you plan, measure, and optimize them more effectively.
Date: 24th November 2023
Time: 3pm – 6pm
Location: 37x Dubai, DIFC
SPEAKERS:
- Brett Marchand, CEO, Plus Company.
- Michael Cohen, CDO, Plus Company
- Brittany Wickerson, Global Head of Media, Socialize / We Are Social.
- Akanksha Goel, Founder, Socialize / Plus Company.
- Mitin C, Head of Marketing, Babyshop
- Phillip Badenhorst – Director of Data and Strategic Planning – Shahid
Brittany Wickerson – Global Head of Media
Socialize / We Are Social
Brittany Wickerson – Global Head of Media
Socialize / We Are Social
Akanksha Goel – Founder and CEO
Socialize / Plus Company
Akanksha Goel – Founder and CEO
Socialize / Plus Company
Mitin Chakraborty – Head of Marketing
Babyshop(Landmark)
Mitin Chakraborty – Head of Marketing
Babyshop(Landmark)
Phillip Badenhorst – Director of Data and Strategic Planning(Shahid/VOD)
Shahid
AGENDA
🤝 Welcome
Greet peers, exchange ideas, and set the tone for an afternoon of revolutionary insights.
☝️ Opening Address
Laying the groundwork: The Future of AI in Marketing
Brett Marchand - CEO
🦾 Keynote & AIOS REVEAL
Leveraging AI to convert Data into Dirhams: Rethinking marketing effectiveness, data myths & opportunities followed by a sneak peek into the future of AI-driven measurement and attribution
Michael Cohen - CDO
🖐️ Insights from MENA
Navigating the ROAS to ROMI Transition: A spotlight into 5 measurement challenges faced in the region
Akanksha Goel - Founder and CEO
Brittany Wickerson - Global Head of Media
🙌 Panel Discussion
From Data Myths to AI Mastery: Michael & Brittany join Mitin C, Head of Marketing from Babyshop to discuss, dissect & debunk real-world data challenges and AI’s transformative potential, setting the stage for a lively debate on the region's future marketing landscape.
Moderated by Brett Marchand
Michael Cohen - CDO
Brittany Wickerson - Global Head of Media
Mitin Chakraborty - Head of Marketing
Brett Marchand - CEO
Phillip Badenhorst - Director of Data and Strategic Planning(Shahid/VOD)
🤙 Wrap-up & Demos
Networking with AIOS demos available for hands-on exploration.
Event organized by
In Collaboration with
