With over 70% of the Saudi population consisting of Millennials and Gen Z, there’s no denying that the current and future progression of the country lies in the hands of its youth.
With an internet penetration rate of 98% and over 29 million social media users, advertisers and marketers in KSA have a massive opportunity to acquire new consumers, provided they know how to stand out in an increasingly cluttered environment.
Join Communicate for the region’s first Marketing to Youth Forum in KSA to:
– Explore the trends, strategies and technologies that can help brands attract & retain the next generation of targeted audience. Stay relevant & competitive in today’s fast-paced market, and become culturable.
– Discover how the youth can empower and prepare themselves before stepping into the world of marketing & communications.
Fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive a youth marketing strategy in the Arab world.
Marketing to Youth should be attended by anyone looking to better understand, target and engage the youth, be it young Millennials or Gen-Z. The audience will consist of brand leaders, marketers (all sectors), agencies, non-profit organizations and colleges / universities.