MARKETING
TO YOUTH
ksa edition
8 March 2023
Muvi Cinemas,
riyadh boulevard city
10AM - 2PM
ABOUT THE EVENT
With over 70% of the Saudi population consisting of Millennials and Gen Z, there’s no denying that the current and future progression of the country lies in the hands of its youth.
With an internet penetration rate of 98% and over 29 million social media users, advertisers and marketers in KSA have a massive opportunity to acquire new consumers, provided they know how to stand out in an increasingly cluttered environment.
Join Communicate for the region’s first Marketing to Youth Forum in KSA to:
– Explore the trends, strategies and technologies that can help brands attract & retain the next generation of targeted audience. Stay relevant & competitive in today’s fast-paced market, and become culturable.
– Discover how the youth can empower and prepare themselves before stepping into the world of marketing & communications.
INSIGHT INTO THE EVENT
WHY ATTEND?
Fresh ideas, rich insights and incredible networking opportunities to explore and learn how to drive a youth marketing strategy in the Arab world.
WHO SHOULD ATTEND?
Marketing to Youth should be attended by anyone looking to better understand, target and engage the youth, be it young Millennials or Gen-Z. The audience will consist of brand leaders, marketers (all sectors), agencies, non-profit organizations and colleges / universities.
TOPICS OF DISCUSSION
Leadership: What leadership style do the upcoming generations prefer?
A new strategy for the new generation: your favorite brands pack
Creating content for Gen Z: from text to visuals
The key trends: How to make youth fall in love with your brand
Making smarter decisions on your influencer marketing strategy
Where is your audience? - Entertainment trends of the future: from gaming, sports to Netflix
SPEAKERS AND AGENDA
Ali Jasim Mohamed Ali – Aljomaih Automotive Company
Communications & Digital Marketing Manager
Ruchdi Hamed Naji – Xcite by Alghanim Electronics
Marketing Director
Tim Buckler – Mastercard
Product Director, Digital Marketing
Elias Sawaya – Samsung
Marketing Communication Manager, Mobiles
Aamir Allibhoy – Tim Hortons
Regional Chief Marketing Officer
Ramzi Ghanem – MMS
Commercial Director • Market and Sector
Registration & Networking
Saudi youth are charting a new course
Sunil John - ASDA'A BCW
Panel Session: A new strategy for the new generation: Your favorite brands pack
Aamir Allibhoy - Tim Hortons
Saleh Lzeik - Marcom Consultant
Waseem Afzal - Platformance
Mustafa Ahmed Zaatari - ToYou
Sara Faisal - Imagination
Deep Dive: Leveraging Public Relations as a Tactic to Connect with the Youth.
Injeel Moti - Catch Communications
Panel Session: The key trends: How to make youth fall in love with your brand
Waseem Afzal - Platformance
Hashem Zahran - FundrsVC
Elias Sawaya - Samsung
Ruchdi Hamed Naji - Xcite by Alghanim Electronics
Saleh AlSulami - General Automotive Company
Ali Jasim Mohamed Ali - Aljomaih Automotive Company
Deep Dive: Driving Digital Acquisition for the Gen-Z
Tim Buckler - Mastercard
Panel Session: Where is your audience? - Entertainment trends of the future: From gaming, sports to Netflix
Saleh AlSulami - General Automotive Company
Oliver Marriott - Imagination
Hamza Jeddawi - Salam
Aamir Allibhoy - Tim Hortons
Anjo de Heus - Playtreks
Lunch and Networking
Sponsors and Partners
SOCIAL MEDIA PARTNER
PR Partner
RESERVE YOUR SEAT!
SPECIAL PACK
(this is for selected professionals only, other registrants might be declined)
CORPORATE PACKS
STUDENTS PACKS*
*STUDENT PACKS ARE ONLY VALID FOR NEW GRADUATES, UNIVERSITY & HIGH SCHOOL STUDENTS
INTERESTED IN SPEAKING & PARTNERSHIP OPPORTUNITIES OR HAVE AN INQUIRY?
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