This topic will explore how AI can be used to enhance digital advertising by targeting the right audience and crafting personalized messages. By combining the power of AI with audience data, marketers can identify the most relevant audience segments and create personalized messages that resonate with them. The topic will cover topics such as the role of AI in audience segmentation, message personalization, and campaign optimization. It will also provide best practices for leveraging AI in your digital advertising strategy, including the ethical considerations involved in using AI to personalize messages for individuals.