Brittany Wickerson – Global Head of Media
Socialize / We Are Social
4.30 PM - 5.00 PM
29 AUGUST 2023 Leaders Dialogue: Marketing ROI Unplugged
🖐️ Insights from MENA
Navigating the ROAS to ROMI Transition: A spotlight into 5 measurement challenges faced in the region
5.00 PM - 5.30 PM
29 AUGUST 2023 Leaders Dialogue: Marketing ROI Unplugged
🙌 Panel Discussion
From Data Myths to AI Mastery: Michael & Brittany join Mitin C, Head of Marketing from Babyshop to discuss, dissect & debunk real-world data challenges and AI’s transformative potential, setting the stage for a lively debate on the region's future marketing landscape.
Moderated by Brett Marchand