Registrations are closed as the event is fully booked

For enquiries, please contact Nabeela - [email protected]

REGISTER NOW

As social media becomes increasingly cluttered, brands find it more and more difficult to ensure their product or message stands out to consumers. They are constantly looking for that viral spark when they’ll strike the right chord of being in the right place, at the right time, and in front of the right people.

Understanding how things go viral is easy—understanding why is the hard part. What precisely triggers virality still remains a mystery to many professionals.

Therefore, Dubai Media City, invites you to get your creative hat on and join this free intimate session curated especially for creatives, content creators, marketers, technologists & strategists to learn:

  • The art of storytelling through Viral Content
  • The success formula behind the region’s viral campaigns
  • Best levers for lowering content production costs 
  • Human psychology: How different types of content can trigger emotional responses
  • Visual vs Written: Content that works best for your consumers and brand
  • Debunking myths of Viral Marketing

Kate Nightingale

Head Consumer Psychologist and Founder - Humanizing Brands

Ali Cheikhali

Creative Strategy Lead - Google

Mazher Abidi

Head of Strategy - Saatchi & Saatchi

Ali Rez

CCO - Impact BBDO

Myriam Benaroya

Regional Marketing & Communications Director - Richemont Dubai FZE

Amr Younis

Editorial Director - Socialize

Noor Ul Ain

Partner - Spade Digital Marketing

Ajay Mani

Partner - Spade Digital Marketing

AGENDA

10.00am - 11.00 am

Registration & Networking

11.00am - 11.05am

Opening

11.05am - 11.15am

The Link Between Human Psychology & Viral Content

Kate Nightingale - Head Consumer Psychologist and Founder - Humanizing Brands

speaker-1

Kate Nightingale

11.15am - 12.00pm

Panel Session: Guide to creating effective, shareable, and addictive viral content

Moderator: TBC

Panelists:

  1. Ali Cheikhali  - Creative Strategy Lead - Google
  2. Ali Rez - CCO - Impact BBDO
  3. Mazher Abidi - Head of Strategy - Saatchi & Saatchi
  4. Myriam Djelouat Benaroya - Regional Marketing & Communications Director - Richemont Dubai FZE
  5. Amr Younis - Editorial Director - Socialize

speaker-1

Ali Cheikhali

speaker-2

Ali Rez

speaker-3

Mazher Abidi

speaker-4

Myriam Benaroya

speaker-5

Amr Younis

12.00pm - 12.35pm

Workshop: Your journey to creating viral content

  1. Noor Ul Ain - Partner - Spade Digital Marketing
  2. Ajay Mani - Partner - Spade Digital Marketing

speaker-1

Noor Ul Ain

speaker-2

Ajay Mani

12.35pm - 12.45pm

Q&A Session

12.45pm - 1.00pm

Networking

Hosted by

In Collaboration with