THE marketing to women conference is back with a new face and a new name
Breaking through gender stereotypes to drive creative change
15 june 2023
Al Habtoor Palace Dubai
Doors Open at 8 AM
Conference Starts at 9 AM
High-Tea & Celebration at 2.30PM
ABOUT THE EVENT
BREAKING THROUGH GENDER STEREOTYPES TO DRIVE CREATIVE CHANGE
Despite real progress in women empowerment in the GCC, imbalances between men and women, rooted in gender biases, can still feel pretty stark in the workplace, harming both female employees and the organization itself.
But empowered women can make for a better, happier, more stable, and more productive place to work.
To better reflect this evolving environment, the longstanding Marketing to Women conference underwent a transformation of its own, becoming Communicate’s first Women to Watch Conference.
Join us to:
- Learn about the state of gender equality in the region’s creative industries;
- Participate in a constructive dialogue around women’s experiences in these industries;
- Discover who is changing the name of the game and driving inclusivity;
- Meet female mentors and role models who can share their experiences – and yours.
INSIGHT INTO THE EVENT
WHO SHOULD ATTEND?
Anyone – man or woman, rising star or role-model in the making, entrepreneur or legacy leader, employed or looking for work – interested in discussing how organizational culture can and should embrace gender equality to drive innovation and nurture growth.
WHY SHOULD YOU ATTEND?
To better understand women in industries that are driving change, learn from those who pave the way, share your own insights, and connect with peers who have similar lived experiences in the region.
TOPICS OF DISCUSSION
The Great Breakup: Why women want more from the workplace and why they’ll move on if they don’t get it
Facts and Fiction: A definitive snapshot of the gender gap in the MENA creative industries
The Saudi Experience: How Saudi Arabia is turning the tables for women in creativity
Gender Representation in Tech: Why it matters that women are not there enough yet
Overworked and Under-Recognized? How to develop a corporate culture that embraces DEI, ensures women's growth, and rewards them appropriately
Invisible Barriers to Workplace Gender Equality: Women’s Perspectives’
The Power of Sisterhood: Why and how female mentors and role models have a huge role to play
Great Expectations: Understanding Gen Z women's new "Worth it" equation
Featuring - High Tea: Women to Watch Celebration
SPEAKERS AND AGENDA
Aamir Allibhoy – Tim Hortons
Regional Chief Marketing Officer
Ramzi Ghanem – MMS
Commercial Director • Market and Sector
Registration & Networking
Saudi youth are charting a new course
Sunil John - ASDA'A BCW
Panel Session: A new strategy for the new generation: Your favorite brands pack
Aamir Allibhoy - Tim Hortons
Saleh Lzeik - Wafy App
Waseem Afzal - Platformance
Mustafa Ahmed Zaatari - ToYou
Sara Faisal - Imagination
Deep Dive: Leveraging Public Relations as a Tactic to Connect with the Youth.
Injeel Moti - Catch Communications
Panel Session: The key trends: How to make youth fall in love with your brand
Waseem Afzal - Platformance
Hashem Zahran - FundrsVC
Elias Sawaya - Samsung
Ruchdi Hamed Naji - Xcite by Alghanim Electronics
Saleh AlSulami - General Automotive Company
Ali Jasim Mohamed Ali - Aljomaih Automotive Company
Deep Dive: Driving Digital Acquisition for the Gen-Z
Tim Buckler - Mastercard
Panel Session: Where is your audience? - Entertainment trends of the future: From gaming, sports to Netflix
Saleh AlSulami - General Automotive Company
Oliver Marriott - Imagination
Hamza Jeddawi - Salam
Aamir Allibhoy - Tim Hortons
Anjo de Heus - Playtreks
Lunch and Networking
Emma Burdett – Founder and CEO
WILD(Women in Leadership Deliver)
Anja Petrovski – Marketing and PR Director
Volkswagen Middle East
Abigail Laursen – Marketing Communications Director
Nestle Middle East
Amani Al Atat – Client Servicing Director
Memac Ogilvy Riyadh
Neamat El Gayar – Director of Centre of Excellence in Applied Artificial Intelligence
Heriot-Watt University
Neamat El Gayar – Director of Centre of Excellence in Applied Artificial Intelligence
Heriot-Watt University
Nancy Paton
Director, Screenwriter, and Producer, President of Women in Film & TV - GCC
Anastasiya Golovatenko – Director
Sherpa Communications
Reem Alattas – Director, Value Advisory
SAP and DataNaut at NASA
Suzanne Guzzo – Chief Marketing Officer
GM - Africa and Middle East
Jomana Asfour – Senior Manager, Marketing PR, Head of Part Comms & Future Lab P
Samsung Electronics
Linda Sabbarini – Gender Consultant
NAMA Women Advancement
Injeel Moti – Founder & Managing Director
Catch Communications
Annie Arsane – Regional Head of Marketing, GBS METAP
TikTok/Bytedance
Christina Ioannidis – CEO/Founder
Aquitude/Top of Her Game
Pavneet Kaur
Junior Editor - Communicate ME (Moderator)
Registration & Networking
Opening
Finding your WILD - How to break through limitations to find your unique passion and purpose
Emma Burdett - Founder and CEO
Facts and Fiction: A definitive snapshot of the gender gap in the MENA creative and innovation-led industries – Long Table
Akanksha Goel - Founder and CEO
Anja Petrovski - Marketing and PR Director
Beverley D’Cruz - GM
Abigail Laursen - Marketing Communications Director
Isabel Neiva - Partner
Lynn Chouman - Managing Editor
Overworked and Under-Recognized? How to develop a corporate culture that embraces DEI, ensures women's growth, and rewards them appropriately
Alanna Turpin - Director - Sustainability and Culture
Damian Brown - Group Head of Talent
Rachel Dunn - Communications Director MEA (Chair of GWPR)
Linda Sabbarini - Gender Consultant
Sewar Azzouni - Head of Talent Transformation - Middle East & Turkey
Coffee Break and Networking
Workshop by UNWomen x Unstereotype Alliance x ABG: Invisible Barriers to Workplace Gender Equality: Women’s Perspectives
Noha Hefny - Sr. Consultant Strategic Partnerships and Communications
The Saudi Experience: How Saudi Arabia is turning the tables for women in creativity
Amani Al Atat - Client Servicing Director
Reem Alattas - Director, Value Advisory
Christina Ioannidis - CEO/Founder
Ricarda Ruecker - Chief Talent Officer
Great Expectations: Understanding Gen Z women's new "Worth it" equation
Asiya Ali - MD
Jomana Asfour - Senior Manager, Marketing PR, Head of Part Comms & Future Lab P
Nikita Phulwani - Founder and MD
Injeel Moti - Founder & Managing Director
Sabrin Al-Aloul - PR Account Manager
Gender Representation in Tech: why it matters that women are not there enough yet
Neamat El Gayar - Director of Centre of Excellence in Applied Artificial Intelligence
Angela Halawi - Chapter Lead
Joyce Baz - Head of PR & Communication
Ayesha Sodha - Director & CEO Oman
Reem Alattas - Director, Value Advisory
Linda Sabbarini - Gender Consultant
The Power of Sisterhood: Why and how female mentors and role models have a huge role to play
Nancy Paton
Anastasiya Golovatenko - Director
Weera Saad - Regional Director of Creative Shop
Marie-Claire Maalouf - Executive Creative Director
Suzanne Guzzo - Chief Marketing Officer
Annie Arsane - Regional Head of Marketing, GBS METAP
High Tea & Women to Watch Celebration
Lunch and Networking
SPONSORS AND PARTNERS
Sponsors and Partners
SOCIAL MEDIA PARTNER
PR Partner
STRATEGIC PARTNER
STRATEGIC PARTNER
MARTECH PARTNER
PR PARTNER
SOCIAL MEDIA PARTNER
EVENT PARTNERS
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