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With the evolution of blockchain and cryptocurrency and all the hype around the Metaverse, NFTs have taken all industries by storm.

As NFTs make headlines, today there are more questions, concerns, and unknowns than there are answers about the ways in which they can be leveraged. It has become important not only for technologists but for every professional to keep up to date with these innovations in order to stay competitive.

Therefore, Dubai Media City invites you to join this free intimate session curated especially for creatives, content creators, marketers, technologists & strategists to learn how:

  • To create NFTs to promote your creatives assets 
  • Brands are leveraging NFTs towards marketing innovation 
  • To create unique customer experiences and engagement through NFTs

Talal Alafghani

Partner/Co-Founder - Nifty Souq

Klime Mickovski

Head of Digital Data Analytics and Research - Department of Culture and Tourism

Koen van Riel

Marketing and Strategy Director - SkyneNFT

Talal Alafghani

Partner/Co-Founder - Nifty Souq

Klime Mickovski

Head of Digital Data Analytics and Research - Department of Culture and Tourism

Koen van Riel

Marketing and Strategy Director - SkyneNFT

Ryan Howells

CEO - The Rare Antiquities Token

Chantal Asaad

NFT Art Specialist/Marketing Communication Consultant - Terra Virtua/BlueGuard ME

Julien Hawari

Founder & CEO - Million

Julien Hawari

Founder & CEO - Million

Chantal Asaad

NFT Art Specialist/Marketing Communication Consultant - Terra Virtua/BlueGuard ME

Ryan Howells

CEO - The Rare Antiquities Token

AGENDA

10.00am - 11.00 am

Registration & Networking

11.00am - 11.40am

Introductory Workshop: Your journey to creating NFTs

Talal Alafghani - Partner/Co-Founder - Nifty Souq

speaker-1

Talal Alafghani

11.40am - 12.30pm

Panel Session: How can you leverage NFT to create and market exclusivity?

Moderator: 

Talal Alafghani - Partner/Co-Founder - Nifty Souq

Panelists:

  • Klime Mickovski - Head of Digital Data Analytics and Research - Department of Culture and Tourism
  • Chantal Asaad  - NFT Art Specialist/Marketing Communication Consultant - Terra Virtua/BlueGuard ME
  • Ryan Howells - CEO - The Rare Antiquities Token
  • Siegrid Althuizen - CEO - SkyneNFT

speaker-1

Talal Alafghani

speaker-2

Klime Mickovski

speaker-3

Chantal Asaad

speaker-4

Ryan Howells

speaker-5

Koen van Riel

speaker-6

Julien Hawari

12.30pm - 12.45pm

Q&A Session

12.45pm - 1.00pm

Networking

10.00am - 11.00 am

Registration & Networking

11.00am - 11.05am

Opening

11.05am - 11.15am

The Link Between Human Psychology & Viral Content

Kate Nightingale - Head Consumer Psychologist and Founder - Humanizing Brands

speaker-1

Kate Nightingale

11.15am - 12.00pm

Panel Session: Guide to creating effective, shareable, and addictive viral content

Moderator: TBC

Panelists:

  1. Ali Cheikhali  - Creative Strategy Lead - Google
  2. Ali Rez - CCO - Impact BBDO
  3. Mazher Abidi - Head of Strategy - Saatchi & Saatchi
  4. Myriam Djelouat Benaroya - Regional Marketing & Communications Director - Richemont Dubai FZE
  5. Amr Younis - Editorial Director - Socialize

speaker-1

Ali Cheikhali

speaker-2

Ali Rez

speaker-3

Mazher Abidi

speaker-4

Myriam Benaroya

speaker-5

Amr Younis

12.00pm - 12.35pm

Workshop: Your journey to creating viral content

  1. Noor Ul Ain - Partner - Spade Digital Marketing
  2. Ajay Mani - Partner - Spade Digital Marketing

speaker-1

Noor Ul Ain

speaker-2

Ajay Mani

12.35pm - 12.45pm

Q&A Session

10.00am - 11.00 am

Registration & Networking

11.00am - 11.05am

Opening

11.05am - 11.15am

Filmmaker’s point of view: How the Stories Told in Movies are Just Like Your Brand's

speaker-1

Issam Akel

11.15am - 11.30pm

The Archetypes of Storytelling

speaker-1

Tahaab Rais

12.00pm - 12.35pm

Panel Session: An Avenue to Connect, Inspire & Engage Your Customers

Moderator: Pavneet Kaur - Junior Editor - Communicate ME

Panelists:

  1. Akshaya Sikand - Head of Marketing - Cadillac
  2. Georges Khouri - Marketing Director -  TECOM Group
  3. Rafael Lavor - Head of Strategy - TBWA
  4. Lara Sous - Head of Communications - MG Motors
  5. Ahmad Abu Zannan - Author, Strategist and Founder at Native

speaker-1

Akshaya Sikand

speaker-2

Georges Khouri

speaker-3

Lara Sous

speaker-4

Ahmad Abu Zannan

speaker-5

Pavneet Kaur

12.35pm - 12.45pm

Q&A Session

10.00am - 11.00 am

Registration & Networking

11.00am - 11.05am

Opening

11.05am - 11.15am

How is A.I. transforming the marketing industry?

speaker-1

Paul Hamilton

11.15am - 12.15pm

Debate: Is A.I: a friend or a foe?

speaker-1

Paul Hamilton

speaker-2

Jennifer Fischer

speaker-3

Rafael Lavor

speaker-4

Aysel Kazimova

speaker-5

Anthony Permal

speaker-6

Heba Sayed

12.15pm - 12.30pm

Practical Test: A.I vs Human

12.30pm - 12.45pm

Verdict: How to best utilize A.I. to improve your marketing skills and performance

speaker-1

Paul Hamilton

10.00am - 11.00am

Registration & Networking

11.00am - 11.30am

Saudi youth are charting a new course

speaker-1

Sunil John - ASDA'A BCW

11.30am - 12.00pm

Panel Session: A new strategy for the new generation: Your favorite brands pack

speaker-1

Aamir Allibhoy - Tim Hortons

speaker-2

Saleh Lzeik - Marcom Consultant

speaker-3

Waseem Afzal - Platformance

speaker-4

Mustafa Ahmed Zaatari - ToYou

speaker-5

Sara Faisal - Imagination

12.00pm - 12.30pm

Deep Dive: Leveraging Public Relations as a Tactic to Connect with the Youth.

speaker-1

Injeel Moti - Catch Communications

12.30pm - 01.00pm

Panel Session: The key trends: How to make youth fall in love with your brand

speaker-1

Waseem Afzal - Platformance

speaker-2

Hashem Zahran - FundrsVC

speaker-3

Elias Sawaya - Samsung

speaker-4

Ruchdi Hamed Naji - Xcite by Alghanim Electronics

speaker-5

Saleh AlSulami - General Automotive Company

speaker-6

Ali Jasim Mohamed Ali - Aljomaih Automotive Company

01.00pm - 01.30pm

Deep Dive: Driving Digital Acquisition for the Gen-Z

speaker-1

Tim Buckler - Mastercard

08.00am - 09.00am

Registration & Networking

09.00am - 09.20am

Opening

09.20am - 09.40am

Finding your WILD - How to break through limitations to find your unique passion and purpose

speaker-1

Emma Burdett - Founder and CEO

09.40am - 10.20am

Facts and Fiction: A definitive snapshot of the gender gap in the MENA creative and innovation-led industries – Long Table

speaker-1

Akanksha Goel - Founder and CEO

speaker-2

Anja Petrovski - Marketing and PR Director

speaker-3

Beverley D’Cruz - GM

speaker-4

Abigail Laursen - Marketing Communications Director

speaker-5

Isabel Neiva - Partner

speaker-6

Lynn Chouman - Managing Editor

10.20am - 10.50am

Overworked and Under-Recognized? How to develop a corporate culture that embraces DEI, ensures women's growth, and rewards them appropriately

speaker-1

Alanna Turpin - Director - Sustainability and Culture

speaker-2

Damian Brown - Group Head of Talent

speaker-3

Rachel Dunn - Communications Director MEA (Chair of GWPR)

speaker-4

Linda Sabbarini - Gender Consultant

speaker-5

Sewar Azzouni - Head of Talent Transformation - Middle East & Turkey

10.50am - 11.05am

Coffee Break and Networking

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