BrEAKING THrouGH GENDEr STErEoTYpES To DrIvE CrEATIvE CHANGE
4 SEPTEMBER 2024 | RIYADH
01.00 pm - 08.00 pm
ABOUT THE EVENT
BREAKING THROUGH GENDER STEREOTYPES TO DRIVE CREATIVE CHANGE
The Kingdom’s inclusive Vision 2030 aims to diversify and strengthen the nation’s economy, leading to Saudi Arabia being ranked number one in terms of economic and social progress for women out of 190 economies. This progress is evident in the increasing number of women receiving advanced degrees, enrolling in STEM fields, and owning 40 percent of small and medium-sized startups.
The empowerment of Saudi Arabian women is at the heart of the Kingdom’s ‘Vision 2030’ reform program with the stated aim of increasing women participation in the job market from 22 percent to 30 percent.
Building on the success of our 2023 edition, we’re bringing Women to Watch Conference to KSA, serving as a pivotal extension to Communicate’s mission to empower women in their personal and professional journeys. As we convene in the vibrant landscape of Saudi Arabia, our goal is to address the distinctive challenges faced by women in the region, fostering dialogue, inspiration, and action.
The Women to Watch Conference is a platform dedicated to celebrating the achievements of women while tackling the pressing issues surrounding gender equality and biases in the workplace. This year, we bring together thought leaders, influencers, and change-makers to share insights and strategies for navigating the unique landscape for women in Saudi Arabia.
INSIGHT INTO THE EVENT
WHO SHOULD ATTEND?
Anyone – man or woman, rising star or role-model in the making, entrepreneur or legacy leader, employed or looking for work – interested in discussing how organizational culture can and should embrace gender equality to drive innovation and nurture growth.
WHY SHOULD YOU ATTEND?
To better understand women in industries that are driving change, learn from those who pave the way, share your own insights, and connect with peers who have similar lived experiences in the region.
TOPICS OF DISCUSSION
Leadership in a Diverse World: Strategies for Breaking Barriers
What Does the Next Generation of Women Want? Insights from Young Trailblazers
Overcoming Cultural Barriers: Strategies for Success
Building a Supportive Ecosystem: The Power of Mentorship and Networking
Digital Transformation and Women: Harnessing Technology for Impact
Work-Life Integration: Balancing Success and Well-being
Entrepreneurship and Innovation: Empowering Women to Lead
Share Your Experience: Join the conversation by telling your own story of women empowerment
NEW TRACK: Mental Health and Resilience: Building Strength in Adversity
SPEAKERS
Aamir Allibhoy – Tim Hortons
Regional Chief Marketing Officer
Ramzi Ghanem – MMS
Commercial Director • Market and Sector
Registration & Networking
Saudi youth are charting a new course
Sunil John - ASDA'A BCW
Panel Session: A new strategy for the new generation: Your favorite brands pack
Aamir Allibhoy - Tim Hortons
Saleh Lzeik - Marcom Consultant
Waseem Afzal - Platformance
Mustafa Ahmed Zaatari - ToYou
Sara Faisal - Imagination
Deep Dive: Leveraging Public Relations as a Tactic to Connect with the Youth.
Injeel Moti - Catch Communications
Panel Session: The key trends: How to make youth fall in love with your brand
Waseem Afzal - Platformance
Hashem Zahran - FundrsVC
Elias Sawaya - Samsung
Ruchdi Hamed Naji - Xcite by Alghanim Electronics
Saleh AlSulami - General Automotive Company
Ali Jasim Mohamed Ali - Aljomaih Automotive Company
Deep Dive: Driving Digital Acquisition for the Gen-Z
Tim Buckler - Mastercard
Panel Session: Where is your audience? - Entertainment trends of the future: From gaming, sports to Netflix
Saleh AlSulami - General Automotive Company
Oliver Marriott - Imagination
Hamza Jeddawi - Salam
Aamir Allibhoy - Tim Hortons
Anjo de Heus - Playtreks
Lunch and Networking
Bita Lyon – Founder & Executive Vice Chairman
Lyons Global
Enas Rashwan – Founder & CEO
SAUDI AND CAIRO AD SCHOOL
Reem Alattas – Director, Value Advisory
SAP and DataNaut at NASA
Sally Adib – Associate Director
Dentsu International, Saudi Arabia
Wiam Hasanain – Director
Kearney’s Strategy, Growth, and Organization Transformation
Yanzi Liu – Director of Business Development
Anxinsec Technology
Yasmeen Sayeed – CEO and Founder of Elevate Women
Head of Quality at Manens
Yasmin Sindi – Creative Director – KSA
Leo Burnett
Registration & Networking
Opening
Finding your WILD - How to break through limitations to find your unique passion and purpose
Emma Burdett - Founder and CEO
Facts and Fiction: A definitive snapshot of the gender gap in the MENA creative and innovation-led industries – Long Table
Akanksha Goel - Founder and CEO
Anja Petrovski - Marketing and PR Director
Beverley D’Cruz - GM
Abigail Laursen - Marketing Communications Director
Isabel Neiva - Partner
Lynn Chouman - Managing Editor
Overworked and Under-Recognized? How to develop a corporate culture that embraces DEI, ensures women's growth, and rewards them appropriately
Alanna Turpin - Director - Sustainability and Culture
Damian Brown - Group Head of Talent
Rachel Dunn - Communications Director MEA (Chair of GWPR)
Linda Sabbarini - Gender Consultant
Sewar Azzouni - Head of Talent Transformation - Middle East & Turkey
Coffee Break and Networking
Workshop by UNWomen x Unstereotype Alliance x ABG: Invisible Barriers to Workplace Gender Equality: Women’s Perspectives
Noha Hefny - Sr. Consultant Strategic Partnerships and Communications
The Saudi Experience: How Saudi Arabia is turning the tables for women in creativity
Reem Alattas - Director, Value Advisory
Christina Ioannidis - CEO/Founder
Ricarda Ruecker - Chief Talent Officer
Great Expectations: Understanding Gen Z women's new "Worth it" equation
Asiya Ali - Founder and Managing Director
Nikita Phulwani - Founder and MD
Injeel Moti - Founder & Managing Director
Sabrin Al-Aloul - PR Account Manager
Coffee Break and Networking
Gender Representation in Tech: why it matters that women are not there enough yet
Neamat El Gayar - Director of Artificial Intelligence MSc Program
Angela Halawi - Chapter Lead
Joyce Baz - Head of PR & Communication
Ayesha Sodha - Director & CEO Oman
Reem Alattas - Director, Value Advisory
Linda Sabbarini - Gender Consultant
The Power of Sisterhood: Why and how female mentors and role models have a huge role to play
Nancy Paton
Anastasiya Golovatenko - Director
Weera Saad - Regional Director of Creative Shop
Marie-Claire Maalouf - Executive Creative Director
Suzanne Guzzo - Chief Marketing Officer
Annie Arsane - Regional Head of Marketing, GBS METAP
Women to Watch Celebration, Lunch and Networking
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WOMEN WHO INSPIRE
Who can nominate, you ask?
Anyone! Whether you’re a director or an executive, from marketing or IT, in retail or at an agency, man or a woman—your voice matters.
Who can you nominate?
Any remarkable woman who lights up your professional world. It could be your boss, your colleague, your work-bestie, or any other incredible individual who drives change and inspiration.