Breaking through gender stereotypes to drive creative change

4th September 2024
RIYADH

2 PM - 8 PM

ABOUT THE EVENT

BREAKING THROUGH GENDER STEREOTYPES TO DRIVE CREATIVE CHANGE

The Kingdom’s inclusive Vision 2030 aims to diversify and strengthen the nation’s economy, leading to Saudi Arabia being ranked number one in terms of economic and social progress for women out of 190 economies. This progress is evident in the increasing number of women receiving advanced degrees, enrolling in STEM fields, and owning 40 percent of small and medium-sized startups.

The empowerment of Saudi Arabian women is at the heart of the Kingdom’s ‘Vision 2030’ reform program with the stated aim of increasing women participation in the job market from 22 percent to 30 percent.

Building on the success of our 2023 edition, we’re bringing Women to Watch Conference to KSA, serving as a pivotal extension to Communicate’s mission to empower women in their personal and professional journeys. As we convene in the vibrant landscape of Saudi Arabia, our goal is to address the distinctive challenges faced by women in the region, fostering dialogue, inspiration, and action.

The Women to Watch Conference is a platform dedicated to celebrating the achievements of women while tackling the pressing issues surrounding gender equality and biases in the workplace. This year, we bring together thought leaders, influencers, and change-makers to share insights and strategies for navigating the unique landscape for women in Saudi Arabia.

INSIGHT INTO THE EVENT

WHO SHOULD ATTEND?

Anyone – man or woman, rising star or role-model in the making, entrepreneur or legacy leader, employed or looking for work – interested in discussing how organizational culture can and should embrace gender equality to drive innovation and nurture growth.

WHY SHOULD YOU ATTEND?

To better understand women in industries that are driving change, learn from those who pave the way, share your own insights, and connect with peers who have similar lived experiences in the region.

TOPICS OF DISCUSSION

The Great Breakup: Why women want more from the workplace and why they’ll move on if they don’t get it

Facts and Fiction: A definitive snapshot of the gender gap in the MENA creative industries

The Saudi Experience: How Saudi Arabia is turning the tables for women in creativity

Gender Representation in Tech: Why it matters that women are not there enough yet

Overworked and Under-Recognized? How to develop a corporate culture that embraces DEI, ensures women's growth, and rewards them appropriately

Invisible Barriers to Workplace Gender Equality: Women’s Perspectives’

The Power of Sisterhood: Why and how female mentors and role models have a huge role to play

Great Expectations: Understanding Gen Z women's new "Worth it" equation

Featuring - High Tea: Women to Watch Celebration

Previous Speakers and Agenda

Aamir Allibhoy – Tim Hortons

Regional Chief Marketing Officer

Ramzi Ghanem – MMS

Commercial Director • Market and Sector

10.00am - 11.00am

Registration & Networking

11.00am - 11.30am

Saudi youth are charting a new course

speaker-1

Sunil John - ASDA'A BCW

11.30am - 12.00pm

Panel Session: A new strategy for the new generation: Your favorite brands pack

speaker-1

Aamir Allibhoy - Tim Hortons

speaker-2

Saleh Lzeik - Marcom Consultant

speaker-3

Waseem Afzal - Platformance

speaker-4

Mustafa Ahmed Zaatari - ToYou

speaker-5

Sara Faisal - Imagination

12.00pm - 12.30pm

Deep Dive: Leveraging Public Relations as a Tactic to Connect with the Youth.

speaker-1

Injeel Moti - Catch Communications

12.30pm - 01.00pm

Panel Session: The key trends: How to make youth fall in love with your brand

speaker-1

Waseem Afzal - Platformance

speaker-2

Hashem Zahran - FundrsVC

speaker-3

Elias Sawaya - Samsung

speaker-4

Ruchdi Hamed Naji - Xcite by Alghanim Electronics

speaker-5

Saleh AlSulami - General Automotive Company

speaker-6

Ali Jasim Mohamed Ali - Aljomaih Automotive Company

01.00pm - 01.30pm

Deep Dive: Driving Digital Acquisition for the Gen-Z

speaker-1

Tim Buckler - Mastercard

01.30pm - 02.00pm

Panel Session: Where is your audience? - Entertainment trends of the future: From gaming, sports to Netflix

speaker-1

Saleh AlSulami - General Automotive Company

speaker-2

Oliver Marriott - Imagination

speaker-3

Hamza Jeddawi - Salam

speaker-4

Aamir Allibhoy - Tim Hortons

speaker-5

Anjo de Heus - Playtreks

02.00 - 03.00pm

Lunch and Networking

Nancy Paton

Director, Screenwriter, and Producer, President of Women in Film & TV - GCC

Pavneet Kaur

Junior Editor - Communicate ME (Moderator)

08.00am - 09.00am

Registration & Networking

09.00am - 09.20am

Opening

09.20am - 09.40am

Finding your WILD - How to break through limitations to find your unique passion and purpose

speaker-1

Emma Burdett - Founder and CEO

09.40am - 10.20am

Facts and Fiction: A definitive snapshot of the gender gap in the MENA creative and innovation-led industries – Long Table

speaker-1

Akanksha Goel - Founder and CEO

speaker-2

Anja Petrovski - Marketing and PR Director

speaker-3

Beverley D’Cruz - GM

speaker-4

Abigail Laursen - Marketing Communications Director

speaker-5

Isabel Neiva - Partner

speaker-6

Lynn Chouman - Managing Editor

10.20am - 10.50am

Overworked and Under-Recognized? How to develop a corporate culture that embraces DEI, ensures women's growth, and rewards them appropriately

speaker-1

Alanna Turpin - Director - Sustainability and Culture

speaker-2

Damian Brown - Group Head of Talent

speaker-3

Rachel Dunn - Communications Director MEA (Chair of GWPR)

speaker-4

Linda Sabbarini - Gender Consultant

speaker-5

Sewar Azzouni - Head of Talent Transformation - Middle East & Turkey

10.50am - 11.05am

Coffee Break and Networking

11.15am - 11.55am

Workshop by UNWomen x Unstereotype Alliance x ABG: Invisible Barriers to Workplace Gender Equality: Women’s Perspectives

speaker-1

Noha Hefny - Sr. Consultant Strategic Partnerships and Communications

11.55am - 12.15pm

The Saudi Experience: How Saudi Arabia is turning the tables for women in creativity

speaker-1

Reem Alattas - Director, Value Advisory

speaker-2

Christina Ioannidis - CEO/Founder

speaker-3

Ricarda Ruecker - Chief Talent Officer

12.15pm - 12.45pm

Great Expectations: Understanding Gen Z women's new "Worth it" equation

speaker-1

Asiya Ali - Founder and Managing Director

speaker-2

Nikita Phulwani - Founder and MD

speaker-3

Injeel Moti - Founder & Managing Director

speaker-4

Sabrin Al-Aloul - PR Account Manager

12.45pm - 12.55pm

Coffee Break and Networking

1.00pm - 1.40pm

Gender Representation in Tech: why it matters that women are not there enough yet

speaker-1

Neamat El Gayar - Director of Artificial Intelligence MSc Program

speaker-2

Angela Halawi - Chapter Lead

speaker-3

Joyce Baz - Head of PR & Communication

speaker-4

Ayesha Sodha - Director & CEO Oman

speaker-5

Reem Alattas - Director, Value Advisory

speaker-6

Linda Sabbarini - Gender Consultant

1.40pm - 2.20pm

The Power of Sisterhood: Why and how female mentors and role models have a huge role to play

speaker-1

Nancy Paton

speaker-2

Anastasiya Golovatenko - Director

speaker-3

Weera Saad - Regional Director of Creative Shop

speaker-4

Marie-Claire Maalouf - Executive Creative Director

speaker-5

Suzanne Guzzo - Chief Marketing Officer

speaker-6

Annie Arsane - Regional Head of Marketing, GBS METAP

2.20pm - 3.20pm

Women to Watch Celebration, Lunch and Networking

Previous Sponsors and Partners

Sponsors and Partners

SOCIAL MEDIA PARTNER

PR Partner

STRATEGIC PARTNER

STRATEGIC PARTNER

MARTECH PARTNER

PR PARTNER

SOCIAL MEDIA PARTNER

BEAUTy PARTNER

EVENT PARTNERS

RESERVE YOUR SEAT!

CORPORATE PACKS

Corporate Pack of 8 + 2 Free

USD 2,800
(SAVE USD 700)

Corporate Pack of 4 + 1 Free

USD 1,400
(SAVE USD 350)

Individual Seat

USD 350

FOR FREELANCERS

Individual Seat

USD 100

INTERESTED IN SPEAKING & PARTNERSHIP OPPORTUNITIES OR HAVE AN INQUIRY?

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CONTACT US

(SUBSIDARY OF AKAMA HOLDING)

Media City, Zee Tower, Office 206,
Dubai, United Arab Emirates
P.O. BOX 72184
Tel: +971 43697573

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