Registration and Networking

Opening

Encounters of the Third Kind: Humans Co-Habiting with AI

Exploring the rapidly evolving landscape of artificial intelligence, we dive into the implications for human intelligence. We will delve into the workings of AI, its limitations, and how human intelligence differs, look at the inner working of the human brain and the mechanics of machine learning, neural networks, and deep learning. We will focus on the unique strengths of human intelligence and its complementary relationship with AI and most importantly what are the skills that we need to develop to be relevant in the age of AI

Jennifer Fischer - Chief Innovation & Growth Officer

A.I. and Big Data: Driving Insights for Strategic Communications

With the explosion of data in recent years, it has become increasingly difficult for marketers to extract actionable insights from the noise. This session will explore how A.I. can help make sense of big data, and how to use those insights to drive more effective communication strategies. Attendees will learn how to use A.I.-powered analytics tools to identify trends, predict outcomes, and optimize their campaigns for success.

Youssef Hallal - Head of Data Strategy

Irem Limnili Angun - Regional E2E Strategy Lead / The Coca-Cola Team

Bhaskar Bateja - Head of Strategy, UAE

Ibrahim Jabri - Business Director - Media

Fabio Medeiros - Head of Strategy MENA

Leveraging A.I. to Extend Your Creative Toolkit: Pushing the Limit in Creative Campaigns

This session explores the potential of A.I. in creative campaigns, including its limitations and potential pitfalls.

Amr Younis - Editorial Director

Eduardo Branco - Senior Creative Director

Ali Cheikhali - Creative Strategy Lead

Hiba Hassan - Head of Graphic Design

Urszula Bieganska - Head of Marketing

Coffee Break

Generative AI Video with Runway - Storytelling Remixed

Learn how to create AI generated videos with Runway. An interactive hands-on session where we'll remix and edit video live while we generate emotive moving visuals for the most famous monologue in science fiction film history

Mikhail Goldgaber - Founder and Chief Creative Officer

Leveraging AI for Targeted and Personalized Digital Advertising: Crafting Messages for the Right Audience

This topic will explore how AI can be used to enhance digital advertising by targeting the right audience and crafting personalized messages. By combining the power of AI with audience data, marketers can identify the most relevant audience segments and create personalized messages that resonate with them. The topic will cover topics such as the role of AI in audience segmentation, message personalization, and campaign optimization. It will also provide best practices for leveraging AI in your digital advertising strategy, including the ethical considerations involved in using AI to personalize messages for individuals.

Stephen King - Senior Lecturer in Media

Asiya Ali - Founder and Managing Director

Thajudeen Abdul Kadhar - Head of Marketing & Strategy

Tyler Yeom - Group Director, Integrated Campaign

Nadeem Ibrahim - Head of Digital

Ahmed Chatila - Director of Brand & Communication

Debate: Role of AI in the future of marketing and advertising: Opportunities vs Threats

Witness a compelling clash of viewpoints as industry professionals debate the role of AI in marketing and advertising. Discover the advantages of AI-driven personalization, data insights, creativity and marketing automation on one side, while delving into concerns over data bias, privacy, authenticity, and job displacement on the other. Join us for an enlightening session that explores both the promises and challenges of AI, offering valuable insights into the future of marketing communications.

Pavneet Kaur

Neamat El Gayar - Director of Artificial Intelligence MSc Program

Ghanashyama Mahanty - Head of Data Science for GCC and NALP

Anthony Miles - Managing Director

Alfred Manasseh - Co-Founder & Chief Metaverse Officer

Entertainment Break

Open Space Discussion: Leveraging A.I to drive customer experiences

This session will be an open space discussion between experts and the audience, exploring the implications of A.I on driving exceptional customer experiences. This discussion will revolve around: -

• Voice
• Generative A.I
• NLP apps - Chatbots and Virtual Assistants
• Leveraging ML to streamline internal processes
• Various case studies of combining A.I with other Web3 technologies like AR/VR, Metaverse and more..
• Maintaining human touch to A.I applications

Asiya Ali - Founder and Managing Director

Alex Carletti - Business Data Officer

Hussein M Dajani - Partner

Mikhail Goldgaber - Founder and Chief Creative Officer

Zeinab El Amrawy - Head of Marketing

Ershad Pettiwala - Commercial Director