The A.I renaissance and what it means for the marketing & advertising Industry
Chatbots, ChatGPT, Bard, Dall-E, Novel AI, Midjourney… Sure, you’ve been hearing these buzzwords every day but are you still confused about their true impact and how you can leverage them in your work?
With the artificial intelligence market in the Middle East and North Africa region expected to grow from $500 million in 2020 to $8.4 billion by 2026, it is only evident that in order to stay relevant, it is critical for businesses to understand the technology and adapt to its ramifications in order to survive.
A.I. is quickly becoming the present and future of advertising, allowing for faster and more efficient audiences identification and segmentation, as well as ad creation, testing, and optimization; all of which lead to better performances and ROI — and all automatically, in real time, at scale.
Join Communicate’s first A.I.-focused event especially designed for the marketing, advertising and communication industry and:
A.I. is transforming the way businesses communicate with their audiences, and this event will provide attendees with valuable insights into the latest trends, strategies, and best practices in A.I.-powered communications. Attendees will have the opportunity to learn from top experts in the field, network with peers, and gain a competitive advantage in their industries.
The event targets marketers, advertisers, ad agency executives, chief marketing officers, digital executives, and anyone interested in the latest developments in A.I. in the fields of marketing, advertising, communications, production, and tech.
With the explosion of data in recent years, it has become increasingly difficult for marketers to extract actionable insights from the noise. This session will explore how A.I. can help make sense of big data, and how to use those insights to drive more effective communication strategies. Attendees will learn how to use A.I.-powered analytics tools to identify trends, predict outcomes, and optimize their campaigns for success.
This session will be an open space discussion between experts and the audience, exploring the implications of A.I. on driving exceptional customer experiences. This discussion will revolve around: