COMMMUNICATE A.I.

CONFERENCE

Edition 1

7 SEP | DUBAI

Doors Open at 8 AM
Conference Starts at 9 AM

The A.I Renaissance and what it means for the Marketing & Advertising Industry

ABOUT THE EVENT

The A.I renaissance and what it means for the marketing & advertising Industry

Chatbots, ChatGPT, Bard, Dall-E, Novel AI, Midjourney… Sure, you’ve been hearing these buzzwords every day but are you still confused about their true impact and how you can leverage them in your work?

With the artificial intelligence market in the Middle East and North Africa region expected to grow from $500 million in 2020 to $8.4 billion by 2026, it is only evident that in order to stay relevant, it is critical for businesses to understand the technology and adapt to its ramifications in order to survive.

A.I. is quickly becoming the present and future of advertising, allowing for faster and more efficient audiences identification and segmentation, as well as ad creation, testing, and optimization; all of which lead to better performances and ROI — and all automatically, in real time, at scale.

Join Communicate’s first A.I.-focused event especially designed for the marketing, advertising and communication industry and:

Learn how A.I. is transforming the way businesses communicate;
Discover how to best utilize A.I. to improve your marketing skills and performance;
Get inspired by industry case-studies whose experiences you can leverage in your own business.

INSIGHT INTO THE EVENT

WHY

ATTEND?

A.I. is transforming the way businesses communicate with their audiences, and this event will provide attendees with valuable insights into the latest trends, strategies, and best practices in A.I.-powered communications. Attendees will have the opportunity to learn from top experts in the field, network with peers, and gain a competitive advantage in their industries.

The event targets marketers, advertisers, ad agency executives, chief marketing officers, digital executives, and anyone interested in the latest developments in A.I. in the fields of marketing, advertising, communications, production, and tech.

WHO SHOULD
ATTEND?

TOPICS OF DISCUSSION

State of A.I. in the Middle East's Communication Industry: Closing the Gap between Ambition and Reality

With A.I. having the power to double yearly economic growth rates by 2035 and completely revolutionize how humans work, create, and communicate, this session will look specifically at how A.I. reinvents, today and tomorrow, the entire communications industry and paves the way for better, more accessible human expression.

A.I. and Big Data: Driving Insights for Strategic Communications

With the explosion of data in recent years, it has become increasingly difficult for marketers to extract actionable insights from the noise. This session will explore how A.I. can help make sense of big data, and how to use those insights to drive more effective communication strategies. Attendees will learn how to use A.I.-powered analytics tools to identify trends, predict outcomes, and optimize their campaigns for success.

Leveraging A.I. to Extend Your Creative Toolkit: Pushing the Limit in Creative Campaigns

This session explores the potential of A.I. in creative campaigns, including its limitations and potential pitfalls.

Cookie-less Marketing: How A.I. Is the Key to First-Party Data

In a world where tech platforms, publishers, and even advertisers compete for primary data, how can A.I. help marketers expand their knowledge of their audiences.

AI and Digital Advertising: Targeting the Right Audience

This session covers the ways in which A.I. can be used to optimize digital advertising campaigns, including targeting the right audience, improving ad performance, and maximizing ROI

A.I. and Personalization: Crafting Messages for Individual Audiences

This session explores the ways in which A.I. can be used to personalize marketing and advertising messages for individual audiences, including techniques for segmentation and targeting

Chatbots 201: Best Practices for Implementation and Design

This session covers more advanced chatbot design and implementation techniques, including tips for building effective conversational interfaces and using chatbots to drive business goals.

Open Space Discussion: Leveraging A.I. to drive Customer Experiences

This session will be an open space discussion between experts and the audience, exploring the implications of A.I. on driving exceptional customer experiences. This discussion will revolve around:

Voice
Generative A.I.
NLP apps – Chatbots and Virtual Assistants
Leveraging ML to streamline internal processes
Various case studies of A.I. combined with other Web3 technologies like AR/VR, Metaverse and more
Maintaining a human touch while using A.I. applications